Email marketing platform designed for developers. API‑first, with webhooks. Supports transactional emails, campaigns, and user segmentation.
Loops is a developer‑focused email marketing platform. It offers a simple API and webhooks, making it easy to send transactional and marketing emails from your app. The UI is simple enough for non‑technical team members to create templates.
I used Loops in a SaaS to send signup confirmations and monthly newsletters. API calls triggered emails; Loops handled delivery and unsubscribes. The 1,000 free emails were enough for early testing, and the UI was easy for my content team.
Loops fills the gap for developer‑unfriendly email platforms—sending emails is as easy as calling an API.
Pro tip: Loops supports segmentation based on user properties, so you can send targeted emails. The free tier is great for MVP stage.