Open‑source analytics platform, an alternative to Google Analytics. Self‑hosted is completely free, with features like heatmaps, session replays, and A/B testing.
Matomo (formerly Piwik) is the most mature open‑source analytics platform. It’s like a self‑hosted Google Analytics, with full data ownership. It also offers heatmaps, session replays, and A/B testing.
I self‑hosted Matomo on a 2‑core 4GB VPS using Docker. I saw which search engines users came from, what devices they used, and which pages they viewed. Heatmaps revealed the most‑clicked areas, helping me optimize layout.
Matomo offers powerful analytics with privacy, making it the best Google Analytics alternative.
Pro tip: Export Matomo data to Google Data Studio or custom dashboards for tailored reports.